Content marketing, forensic lead generation, user experience, customer experience, native marketing – call it what you like, the way you communicate with your customers is continuously evolving.
Online marketing and lead generation
New channels, digital platforms and technologies mean your marketing and communications strategies need to be fully integrated, flexible, agile and adaptable to continuously engage your loyal customers and help new customers find you easily.
Our services are scalable to meet your business needs and budget. We’re happy to do as much or as little as you need, from complete management of your strategic marketing plans to being the extra pair of practical hands helping your team get stuff done.
Our capabilities include…
Content marketing is a great way of maintaining constant interest in your business as well as boosting your SEO.
Our team can:
- Analysis of your business, services and sector to build an informed and effective content strategy to attract and engage customers to help your long-term business goals
- Plan and deliver structured campaigns that ensures your business is constantly relevant and in front of the right people
- Provide an all-inclusive, fully integrated approach, to reach and engage all your targeted groups, from your digital, online communities and Social Media followers to your more conventional and traditional customers, we have the experience and capabilities to effectively blend your digital and traditional marketing effort for maximum business returns.
Forensic lead tracking
Our forensics lead tracking service provides the insight you need to optimise your marketing activity to maximise your returns – from better understanding who’s showing an interest interest in your business to the journey customer take to complete their sale. Stay ahead of the competition with…
- Forensic lead tracking – evidence based insight into the levels of interest in your business by monitoring and collecting digital information on visitors to your site.
- Detailed breakdown of potential warm customers to pass to your sales for timely, well informed follow up
- Enhanced business intelligence with current and credible data – including the business details, the individual visitor profile, – the pages they visited and the content they read. How long they stayed on your site. All presented in a pragmatic and informative report – an excellent sales tool for your team.
- A bespoke weekly report, set up with the key features of our system most helpful to you and your team.
When it comes to making a sale, we understand digital channels do not replace the need for real human interaction. For highly effective sales outcomes, picking up the phone and making a call is still a still an essential part of ‘sealing the deal’. Our telesales package is been designed to:
- Pair your business with proven individuals with the intelligence and rapport needed to present your business as if they were part of your in-house team
- Develop a strong working relationship between you and experts in building relationships with your potential customers and getting a foot in the door.
- Offer a range of interventions – from a quick refresher course to full telesales training modules; bringing your in-house team(s) up to speed and build their confidence.
- Help your business develop and improve its telesales strategy, leading to higher conversion rates and increased sales
If you’re in a hurry to get your website in front of your potential customers, little beats pay-per-click (PPC) advertising. PPC campaigns don’t have to be expensive – you can spend as much or as little as you like and you can turn campaigns on and off in an instant – what’s not to like?
Here’s how we can help you…
- Tailored and targeted campaigns designed to work within your budget
- Continued analysis of your campaign to maximises the positive keywords and help you get the most out if your budget.
- We will work with you to create a PPC advertising campaign that targets the most valuable leads, and regularly analyse visitor data to continuously improve customer experience
- We can run your entire PPC campaign; everything from creative concepts, designs and effective keywords to targeting your most valuable prospects.
Search Engine Optimisation (SEO)
We all know… the higher you rank on Google (and other search engines), the easier it is for customers to find you. Our SEO service is designed to ensure that your website is fully optimised for the speedy uploading and the highest possible ranking for keywords and phrases on all search engines – significantly increasing the number of visitors.
Working with you and your team, we will…
- Research your competitors, study your industry/sector and run keyword analytics to understand the most effective keywords and phrases to use.
- Carefully match keywords and phrases in your advertising, social media and web content to match phrases that we know your customers mostly search for; putting your business in front of thousands of potential customers.
- Strategically embed keywords and phrases throughout your social media, website content and online advertising to ensure that it is recognised by the latest Google algorithms – giving your website the best possible Google ranking – opening-up thousands of new customer opportunities.