- Client : Charlwood IFA
- Market : Investment
- Services : Brand design and implementation, design for brochures, advertising, signage and display.
- Web : www.charlwoodifa.co.uk
- Overview : Charlwood IFA are one of Dorsets leading financial advisers and one of only 2% of IFA's in the country eligible to act as discretionary investment managers. Dedicated to providing high levels of client satisfaction and adding value to everything they do. Charlwood IFA have been advising Direction and it's staff on pensions and financial planning for over 12 years.
When Charlwood IFA moved from their Charminster offices to Westbourne, Martyn Charlwood approached us to develop the Charlwood branding and create a new logo design that was both classic and modern and moved the business forwards without alienating existing clientele.
Having completed the branding design we then moved on to producing a new corporate brochure as well as designs for the new high-street shopfront.
Westbourne is a notorious conservation area and Martyn Charlwood had to negotiate his way through a maze of red tape and OTT bureaucracy, but the end result was very classy indeed – with beautifully appointed offices on two floors.
Top left shows our initial visual detailing the colour scheme for which we provided RAL colours and guides to the decorating contractors. The cut lettering and diffused frosted vinyl all supplied and installed by ourselves. Since this was completed, Charlwood have added a suspended sign as well as hanging baskets.