advertising

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Where to begin? Which publications? Targeting and timing? All essential considerations to success. And all need to be professionally addressed.

We are able to help plan and execute an effective campaign – from initial design concept through to negotiated media buying - whatever the budget.

Understanding your business environment is key, and we take the time to find out what makes you and your audience tick. Combining this knowledge with comprehensive market research allows us to accurately identify, target, attract and engage your audience.

Now there's pay-per-click
Increasingly, our clients are transferring their advertising budget online into web banners, online directories and pay-per-click(PPC). We manage several PPC campaigns, from local to national to international - including one that appears in the US only - targeting client main sites or specialised microsites to maximise click through to information pages and that all-important call to action. And remember: the cornerstone of any online advertising campaign is having an informative, easy to use website.

The web was just the beginning
Direction has teamed up with Scala Broadcast Media to bring you the world's leading digital signage software and content managment provider. Scala currently powers over 30,000 media players running hundreds of thousands of screens worldwide, making it the driving force behind more large screen digital signage networks than any other brand. You've seen them in Tescos, Yates Wine Bars and IKEA; find out more here.