Direction Marketing & Communications

Payne Gallway

Payne Gallway, now part of Pearson, the international media company organisation, is a leading supplier of high quality, value-for-money, ICT and Computing textbooks and resources to middle and senior schools and colleges around the world.

Creating a highly successful folio of books that will appeal to the wide age range of the readership - 8 to 80 - needs a strong visual image and clear, concise typography. We went beyond this and created a cast of cartoon characters, each with their own characteristics, to help get the messages across. We have helped Payne Gallway's authors expand their knowledge of key web technologies as they draft their books; one of our illustrators even writes some of the books.

"The highly distinctive design established by Direction for our ICT and Computing text books has placed us undisputedly at the top of the class," states Pat Heathcote, Managing Director at Payne Gallway."In addition to over 50 books they have art-worked for us, they have also designed our corporate identity and website, advertising and exhibition graphics as well as created innumerable catalogues."