Direction Marketing & Communications

Albert Waeschle

AW ONLINE Albert Waeschle's online shop - is helping the NHS meet its eGov objectives.

As a major supplier to private and NHS hospitals and surgeries across the UK and Ireland, Albert Waeschle needed to update the way they operated. We helped them to integrate a comprehensive e–commerce website with full online purchase capabilities.

AW ONLINE currently has some 6,000 products online and is eventually expected to top 50,000: that’s a lot of stethoscopes! Our in-house photography capabilities ensured this was no problem, and successfully shot images for most products – all without disrupting the day-to-day work of Albert Waeschle.

Its easy-to-use design and payment platform has, with the help of our developer partner Rocktime, been fully integrated into Albert Waeschle’s existing back office system, allowing international users to purchase those essential items in their choice of either Sterling or Euros.

Albert Waeschle also operates several retail outlets across the UK which, inaddition to the content of the company's general medical equipment cataklogue, also sell a range of mobility and homecare products - from electric wheelchairs to support stockings. To support these outlets, AW ONLINE is being extended and skinned to provide local versions of the main shop.

Bridge Lindsey and Robson Medical online shop fronts