Direction Marketing & Communications

Albert Waeschle

Albert Waeschle's annual catalogue is immediately recognised in hospitals, clinics and surgeries across the UK and Ireland. The 'Green Book' and the Albert Waeschle name are an essential part of life for doctors, dentists, surgeons, nurses and veterinary staff.

Working alongside Albert Waeschle, we have helped the company grow – and the catalogue has grown apace with a 30% year-on-year increase in pages. The most recent issue hit 360 pages! We manage the project from initial photography and artwork all the way through to delivery to Albert Waeschle’s extensive distribution network. With over 40,000 copies, 19 different covers - and both Sterling and Euro versions - we are experts in producing quality printed catalogues time and again.

In-house, the catalogue is a firm favourite with staff, clients and visitors alike who enjoy satisfying their morbid curiosity over some of the more eye-watering pieces of equipment.

To aid the company's drive into the university hospital market, we have produced a catalogue aimed squarely at students of ophthalmology. The stunning front cover image - and much of the inside product photography - was specially commissioned by Direction.

[click on the image to download a copy (1.1MB)]

We are also producing mobility and homecare catalogues for their retail outlets across the country - also fully supported by localised e–commerce websites.